The inspiration for this blog came from the counsel we received several years ago from a dear friend. When asked to evaluate a business opportunity we were developing, he responded, "You two are brilliant. Something you do is really going to work. It won't be THIS, but it will be something. I'm very impressed."
We smiled as we left his office, but it quickly dawned on us what he was actually saying: "What you're working on WON'T WORK."
We're reflected on his remarks many times over the past few years, during the ups and downs of product development, fundraising, patenting, and licensing. And now, with product on the shelves and commercials on TV, we can look back with the satisfaction of having proved him wrong.
We dedicate this site to all the brilliant couples, entrepreneurs, inventors, artists, and dreamers for whom something, someday, will work.
Tuesday, December 22, 2009
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